Carmel-by-the-Sea: A Storybook Kind of Place

Few places in the world capture your spirit and spark your imagination like Carmel-by-the-Sea.

I led the rebrand for Visit Carmel, including logo design, color palette, and typography, creating a new, elevated visual identity for the destination. The new “Storybook Kind of Place” campaign was launched across all marketing and advertising channels to highlight key brand pillars and wellness programs. This refreshed look is designed to strengthen Carmel-by-the-Sea’s world-renowned market position while also appealing to younger visitors.