Carmel-by-the-Sea: A Storybook Kind of Place

Few places in the world capture your spirit and spark your imagination like Carmel-by-the-Sea. I had the opportunity to lead and execute the rebranding for Visit Carmel-by-the-Sea with a new “Storybook Kind of Place” campaign across all marketing and advertising to highlight its brand pillars and wellness programs. This fresh, new look is geared to strengthen Carmel-by-the-Sea’s world-renowned market position and appeal to younger visitors.