Pebble Beach Concours d’Elegance: An Unmatched Tradition of Automotive Excellence
The Pebble Beach Concours d’Elegance is the world’s premier celebration of the automobile. Each year, the finest collector cars gather on the 18th fairway of Pebble Beach Golf Links to compete for the ultimate honor: Best of Show.
The challenge, however, is keeping the magic of the Concours alive year-round. This is achieved through a strong digital presence and compelling storytelling across the website, the custom-designed INSIDER magazine, video content, and a comprehensive social media strategy. These marketing efforts ensure the Concours maintains highly-engaged audiences throughout the year.
Social Media Growth & Engagement
Implemented a comprehensive social media strategy with custom content to engage target audiences. In 2025, Instagram audience growth exceeded 9%, generating over 3 million impressions, while Facebook grew 3%, reaching nearly 9 million impressions — all achieved through an organic social media plan.
INSIDER Magazine
This annual magazine offers an in-depth discussion forum for connoisseurs, collectors, celebrities and leading auto professionals who share a passion for the Pebble Beach Concours d’Elegance. In addition to executing the design and art direction, I coordinate printing, oversee timelines, and ensure the highest standards of quality for this prestigious, collector-level publication.
Pebble Beach Tour d’Elegance
An exhibition of elegance in motion, the annual Pebble Beach Tour d’Elegance presented by Rolex features more than 150 Concours entrants seeking to prove they are roadworthy and gain an advantage in the Concours as they trace a scenic route on Highway One. To keep the excitement going, this custom video was shot, edited and pushed out on social channels the same day of the event.
Official Program
I lead the design, art direction, and project management of the official Pebble Beach Concours d’Elegance Program—an annual, multi-page, collector-quality publication. The book serves both as a guide to the event and a keepsake that captures the beauty, craftsmanship, and heritage of the Concours. Through thoughtful design, premium imagery, and meticulous production oversight, I ensure the final printed piece delivers a refined, cohesive, and immersive experience that reflects the prestige of Pebble Beach.
Dawn Patrol
What started as a race to be first in line, Dawn Patrol is one of the many special traditions of Pebble Beach Automotive Week.
Retail Collaborations
My work with the Pebble Beach Concours d’Elegance has given me deep experience in luxury positioning, retail collaborations, and high-profile brand partnerships. From limited-edition merchandise and retail activations to cross-brand collaborations, I’ve led creative initiatives that elevate brand perception while driving revenue.
Logos & Branding
Consistent branding across all touch-points — from print and digital applications to apparel and accessories.
